ARTOFTHETRENCH.COM

Burberry’s collections of late have been a dreamy mix of enduring British elegance and killer high street style…and their smokin’ hot ad campaigns and runway shows don’t hurt either (cheers, Cara Delevingne)…

The innovators at Burberry set out to create a website dedicated exclusively to their timeless trench coat.  Burberry trench wearers from around the world can upload a picture of their trench either directly on the site or via Instagram.

“Together we are creating a body of images reflecting personal style from across the globe…”

Burberry’s interactive platform at ARTOFTHETRENCH.COM

“Art of the Trench is a living document of the trench coat and the people who wear it.  The project is a collaboration between Burberry and some of the world’s leading image makers, including a series of specially commissioned trench coat portraits by Scott Schuman and The Sartorialist and iconic Magnum photographers.”