The Pantone Color Institute chose “emerald” as 2013′s color of the year. Here’s why emerald is my color of choice.
Model at Kenzo, via bellasugar.com
In the beginning of this year, I began to travel often. Since January 2012, I’ve visited 17 countries, and each place I traveled to was entirely different from the last. I decided I had to record my personal experiences from all of these amazing destinations. Thus, I created Emerald Traveler, a journal of my travels and a site to compliment my lifestyle articles on Forbes.com, found on my Contributor page called Emerald City.
The color “emerald” is meaningful to me for a variety of reasons: I write about “green” subjects, ecotourism and ecofashion; my last name is Greenstein; emeralds represent new beginnings; and, they are valued more than any gemstone on earth…in some cases, they are worth more than diamonds.
The capital of the Land of Oz in The Wizard of Oz is “Emerald City”. Emerald City is thought by some to be a political allegory for Washington D.C., our nation’s capital and the center of powerful tourism policy (my favorite!), legislation and international diplomacy.
“Scholars who interpret The Wizard of Oz as a political allegory see the Emerald City as a metaphor for Washington, D.C. and unsecured “greenback” paper money. The city’s illusory splendor and value is compared with the value of paper money, which also has value only because of a shared illusion or convention.”
The Wizard of Oz is the ultimate travel story. Dorothy had a goal in mind…go to Emerald City. Every obstacle and unexpected turn came her way, and these obstacles defined her journey, her story. This is travel. Every trip I’ve taken has never worked out the way I thought it would. You can’t predict the journey, you just have to take it.
So, emerald is the color of the year. You’ll start to see it everywhere – I already have!
PANTONE 17-5641 Emerald, a lively, radiant, lush green, is the Color of the Year for 2013.
“Most often associated with brilliant, precious gemstones, the perception of Emerald is sophisticated and luxurious. Since antiquity, this luminous, magnificent hue has been the color of beauty and new life in many cultures and religions. Also the color of growth, renewal and prosperity, no other color conveys regeneration more than green. For centuries, many countries have chosen green to represent healing and unity.”
“Tell your tangerine (2012′s Pantone color of the year) to tango right out the door, because the color experts at Pantone have just named emerald the 2013 color of the year. Described as lively, radiant, and lush, the color was seen on the runways of Stella McCartney (eyeliner), Christian Dior (eye shadow), Marimekko (eye shadow), and Kenzo (nails and eye shadow, pictured above).”
“Symbolically, emerald brings a sense of clarity, renewal, and rejuvenation, which is so important in today’s complex world,” Leatrice Eiseman, executive director of the Pantone Color Institute, said. “This powerful and appealing tone translates easily to both fashion and home interiors.”